Free Practice AMA PCM Exam Questions 2025

Stay ahead with 100% Free Professional Certified Marketer (PCM) PCM Dumps Practice Questions

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Total 320 Questions | Updated On: Jun 06, 2025

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Question 1

Which of the following is an advantage of secondary data collection?

A : It always provides data that is specific to immediate needs.

B : It requires sophisticated training and hence is always accurate.

C : It offers in-depth consumer behavioral insights.

D : It guarantees information without bias.

E : It saves time and effort in collecting and analyzing.

Answer: E

Question 2

X-Pert Bikes sells bikes for people of all ages. The company is entering the Indian market for the first time. Indian consumers are not familiar with the brand or its products. The company is planning its introductory ad campaign. Which of the following should the company aim to build first?

A : Brand awareness

B : Brand dilution

C : Brand parity

D : Brand extension

E : Brand loyalty

Answer: A

Question 3

The profit earned by a product is at its lowest during the _____ stage of the product life cycle.

A : introduction

B : maturity

C : growth

D : accelerated development

E : decline

Answer: A

Question 4

Ryan, an insurance salesperson, sells an insurance policy covering hurricane damage to Sean. However, as instructed by his company, Ryan fails to tell Sean that the policy does not include water damage caused by hurricane flooding. In this scenario,

A : only the insurance company can be held accountable for fraudulent sales.

B : only Ryan can be held accountable for fraudulent sale.

C : no one can be held accountable as the buyer must read the document carefully before buying.

D : both the insurance company and the salesman can be held accountable.

E : Ryan can be held accountable only if water damage actually happens.

Answer: D

Question 5

Which of the following is a source of quantitative research?

A : In-depth interviews

B : Social media sites

C : Scanner data

D : Projective techniques

E : Focus groups

Answer: C

Page: 1 / 64

Total 320 Questions | Updated On: Jun 06, 2025

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